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Manual
Blue Ocean Shift
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
W. Chan Kim, Renee Mauborgne
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
W. Chan Kim, Renée Mauborgne
Blue Ocean Strategy
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne
A estratégia do oceano azul
A estratégia do oceano azul
Como criar novos mercados e tornar a concorrência irrelevante
W. Chan Kim, Renée Mauborgne
Océano azul, océano rojo [Blue Ocean Classics]
Océano azul, océano rojo [Blue Ocean Classics]
Harvard Business Review
W. Chan Kim, Renée Mauborgne, Efrén del Valle Peñamil - translator
Beyond Disruption
Beyond Disruption
Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
W. Chan Kim, Renée Mauborgne
Stratégie Océan Bleu
Stratégie Océan Bleu
Comment créer de nouveaux espaces stratégiques
W. Chan Kim, Renée Mauborgne
HBR's 10 Must Reads on Managing People (With Featured Article "Leadership That Gets Results," by Daniel Goleman)
HBR's 10 Must Reads on Managing People (With Featured Article "Leadership That Gets Results," by Daniel Goleman)
HBR's 10 Must Reads Series
Harvard Business Review, Daniel Goleman, Jon R. Katzenbach, W. Chan Kim, Renée Mauborgne
HBR's 10 Must Reads on Change Management (Including Featured Article "Leading Change," by John P. Kotter)
HBR's 10 Must Reads on Change Management (Including Featured Article "Leading Change," by John P. Kotter)
HBR's 10 Must Reads Series
Harvard Business Review, John P. Kotter, W. Chan Kim, Renée Mauborgne
HBR's 10 Must Reads on Strategy (Including Featured Article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (Including Featured Article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads Series
Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne
HBR's 10 Must Reads on Strategy for Healthcare
HBR's 10 Must Reads on Strategy for Healthcare
HBR 10 Must Reads Series
Harvard Business Review, Michael E. Porter, James C. Collins, W. Chan Kim, Renée Mauborgne
Blue Ocean Shift
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renee Mauborgne, W. Chan Kim
Blue Ocean Classics
Blue Ocean Classics
W. Chan Kim, Renee Mauborgne
Cap sur l'Océan Bleu
Cap sur l'Océan Bleu
Au-delà de la concurrence. Les étapes concrètes pour inspirer confiance et engendrer la croissance
W. Chan Kim, Renée Mauborgne
Der Blaue Ozean als Strategie
Der Blaue Ozean als Strategie
Wie man neue Märkte schafft wo es keine Konkurrenz gibt
W. Chan Kim, Renee Mauborgne
A transição para o oceano azul [Blue Ocean Shift]
A transição para o oceano azul [Blue Ocean Shift]
Muito além da competição
W. Chan Kim, Renée Mauborgne
HBR's 10 Must Reads 2015
HBR's 10 Must Reads 2015
The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning Article "The Focused Leader") (HBR's 10 Must Reads)
Harvard Business Review, Daniel Goleman, W. Chan Kim, Renée Mauborgne, Clayton M. Christensen
Creatività Oceano blu
Creatività Oceano blu
Innovare e crescere senza smantellare industrie, aziende e posti di lavoro
Renée Mauborgne, W. Chan Kim
Blue Ocean Shift (German edition)
Blue Ocean Shift (German edition)
Jenseits des Wettbewerbs. Bewährte Schritte, die Mut erzeugen und neues Wachstum schaffen
W. Chan Kim, Renée Mauborgne