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Manual
Good Works!
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler, David Hessekiel, Nancy Lee
Kellogg on Marketing (3rd Edition)
Kellogg on Marketing (3rd Edition)
The Marketing Faculty of the Kellogg School of Management
Alexander Chernev, Philip Kotler
Blue Ocean Strategy
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne
HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads Series
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
Redefining Retail
Redefining Retail
10 Guiding Principles for a Post-Digital World
Philip Kotler, Giuseppe Stigliano
Marketing empreendedor
Marketing empreendedor
Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, André Fontenelle - tradutor
Entrepreneurial Marketing
Entrepreneurial Marketing
Beyond Professionalism to Creativity, Leadership, and Sustainability
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
Blade Runner
Blade Runner
Originally published as Do Androids Dream of Electric Sheep?
Philip K. Dick