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Snow Leopard

How Legendary Writers Create a Category of One

Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different

Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, Nicolas Cole

7 Ways to Differentiate Your Content

Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead

How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy

Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole

15 Frameworks for Creating & Dominating Your Niche

Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole

Why Legendary Writers Use Languaging to Design New & Different Categories

Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

Seven Legendary Ways to Niche Down

Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead

How Writers, Creators, And Thought Leaders Monetize

Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

A Very Different Approach to a Legendary Career

Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead

The Personal Category Design Playbook

Christopher Lochhead, Eddie Yoon, Nicolas Cole

How to Write an S-1 that Tells a Story of a Different Future

Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole

Why Category Design Is the Single Point of Failure

Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

The Problem with Platforms & How the Legacy Media Category Is Being Redesigned

Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead