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Manual
The Athena Doctrine
The Athena Doctrine
How Women (And the Men Who Think Like Them) Will Rule the Future
John Gerzema, Michael D'Antonio
The Brand Bubble
The Brand Bubble
The Looming Crisis in Brand Value and How to Avoid It
John Gerzema, Ed Lebar
Spend Shift
Spend Shift
How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
John Gerzema, Michael D'Antonio