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Manual
Superconsumers
Superconsumers
A Simple, Speedy, and Sustainable Path to Superior Growth
Eddie Yoon
Snow Leopard
Snow Leopard
How Legendary Writers Create a Category of One
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
A Marketer's Guide to Category Design
A Marketer's Guide to Category Design
How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
The Category Design Toolkit: Beyond Marketing
The Category Design Toolkit: Beyond Marketing
15 Frameworks for Creating & Dominating Your Niche
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
Become Known for a Niche You Own
Become Known for a Niche You Own
Why Legendary Writers Use Languaging to Design New & Different Categories
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
The 22 Laws of Category Design
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, Nicolas Cole
Position Yourself or Be Positioned
Position Yourself or Be Positioned
The Personal Category Design Playbook
Christopher Lochhead, Eddie Yoon, Nicolas Cole
A Pirate's Guide to a Legendary IPO
A Pirate's Guide to a Legendary IPO
How to Write an S-1 that Tells a Story of a Different Future
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
How to Create a Category as a Small “e” Entrepreneur
How to Create a Category as a Small “e” Entrepreneur
Seven Legendary Ways to Niche Down
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
How to Write a Top 1% Business Newsletter
How to Write a Top 1% Business Newsletter
7 Ways to Differentiate Your Content
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
Writer Business Models
Writer Business Models
How Writers, Creators, And Thought Leaders Monetize
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
Direct to Creator
Direct to Creator
The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
The Lightning Strike Strategy
The Lightning Strike Strategy
How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
The Magic Triangle
The Magic Triangle
Why Category Design Is the Single Point of Failure
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
The Art of Fresh Thinking
The Art of Fresh Thinking
How to Create Obvious & Non-Obvious Content
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
How to Achieve Your Own Personal IPO
How to Achieve Your Own Personal IPO
A Very Different Approach to a Legendary Career
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
The Big Brand Lie
The Big Brand Lie
How Categories Make Brands & Why Brand Marketers Never Believe It
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
DAM the Demand
DAM the Demand
How to Redesign Your Category and Take 76% of the Market
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
The Big Product Lie
The Big Product Lie
Category Pirates, Christopher Lochhead, Nicolas Cole, Eddie Yoon
No Ocean Strategy
No Ocean Strategy
Why Sailing for Blue Ocean Is a Ticket on the Titanic
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon