Search

Manual
Snow Leopard
Snow Leopard
How Legendary Writers Create a Category of One
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
A Marketer's Guide to Category Design
A Marketer's Guide to Category Design
How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
The Category Design Toolkit: Beyond Marketing
The Category Design Toolkit: Beyond Marketing
15 Frameworks for Creating & Dominating Your Niche
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
The 22 Laws of Category Design
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, Nicolas Cole
The Magic Triangle
The Magic Triangle
Why Category Design Is the Single Point of Failure
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
Play Bigger
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
How to Create a Category as a Small “e” Entrepreneur
How to Create a Category as a Small “e” Entrepreneur
Seven Legendary Ways to Niche Down
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
How to Write a Top 1% Business Newsletter
How to Write a Top 1% Business Newsletter
7 Ways to Differentiate Your Content
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
Writer Business Models
Writer Business Models
How Writers, Creators, And Thought Leaders Monetize
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
DAM the Demand
DAM the Demand
How to Redesign Your Category and Take 76% of the Market
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
The Big Brand Lie
The Big Brand Lie
How Categories Make Brands & Why Brand Marketers Never Believe It
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
Direct to Creator
Direct to Creator
The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
How to Achieve Your Own Personal IPO
How to Achieve Your Own Personal IPO
A Very Different Approach to a Legendary Career
Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
Become Known for a Niche You Own
Become Known for a Niche You Own
Why Legendary Writers Use Languaging to Design New & Different Categories
Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
Position Yourself or Be Positioned
Position Yourself or Be Positioned
The Personal Category Design Playbook
Christopher Lochhead, Eddie Yoon, Nicolas Cole
The Art of Fresh Thinking
The Art of Fresh Thinking
How to Create Obvious & Non-Obvious Content
Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole